I learned about the 9/11 terror attacks on my way to my job as a full-time journalist. I wondered why I was stuck in traffic during my typically smooth commute to the newsroom. I heard it on the radio. When I got to work, I wrote a story about a library. I don’t remember which Oklahoma town the library was in or what the story was … [Read more...]
Does Your Twitter Bio Do Its Job?
Can you establish your professional brand in 160 characters or less? If you have a Twitter account, you already have. While you were trying to be cute and clever when writing your Twitter bio, you may have missed an opportunity to make valuable network connections. Your bio is key to establishing your professional brand on Twitter. It … [Read more...]
Reformatting Content for Social Media
When you're posting content online, what you're really doing is creating content for your friends' friends, according to Jay Hartwell, student media adviser at the University of Hawaii. Jay spoke last week at the Associated Collegiate Press midwinter convention in San Francisco. His talk was about reformatting content for social media, and I … [Read more...]
How Staples’s Social Team Saved My Day
I love it when brands get it right on social because we all know that they get it wrong plenty. I honestly think brands have more social media success than we hear about. We simply just hear more about hashtags gone wrong because the scandal is more interesting than giving credit where credit is due. This theory is why I'm sharing a recent … [Read more...]
Quotable: Arianna Huffington on Social Media
VIEW AND SHARE MORE PROF KRG QUOTABLES HERE. … [Read more...]
Identifying Your Audience’s Social Media Persona
There are about 500 million tweets sent each day. Facebook has more than one billion active daily users. Those statistics are for only two social mediums. We use social media. There is no doubt about it. We post about everything from interesting articles we’ve read to how ripped off we feel after buying a certain product. We’re sharing our … [Read more...]
Why You Need a Social Media Marketing Plan
More than 74 percent of adults use a social networking site. Of those, 78 percent say a company's social media posts influenced their buying decisions. Your organization cannot miss the chance to influence almost 80 percent of its market. Social media marketing is not option for any organization. If you aren’t using social media (or aren’t using … [Read more...]