Book Review: Think Like a Rock Star

Mack Collier’s book, Think Like a Rock Star, is an easy-to-read, practical guide for engaging fans with your brand and making them part of an advocacy community. I encourage anyone who represents a brand, is building a brand or teaches advertising, marketing, social media, or public relations to read this book. The advice it contains makes it well worth the time.

Rock star
Zane's sad face

It’s Normal to Feel Sad. Yes, Even for You.

Note: I decided to rerun this post because of this week's fatal storms in my home state. Please keep the residents, emergency workers and journalists in your thoughts and prayers. Take care of yourselves and each other. I am not a doctor. I don't even play one on TV. I am a social scientist. Most of you probably know or expect that since I'm a … [Read More...]

Reading

5 Books You Should Read this Summer

My students looked at me like I was out of my mind when I told them that I planned to read 100 Books in 2013. The two students with whom I was discussing my plan said they love to read, but found it difficult to find time to do so during the academic year. I understand the challenges of finding time to read and wrote about it. I also … [Read More...]

Bridge

Book Review: A Rip in Heaven

Do you believe in intuition? How about fate? Whatever you call it, 19-year-old Robin had it. Robin told her mother for the first time when she was 9 years old that she would die young. She wanted to talk to her mother about what she hoped her funeral would be like. Her mother refused. When Robin was 16, her mother listened to her wishes out … [Read More...]