I hate the feeling of wanting to write something, but knowing before you even start that it can’t possibly be good enough. It doesn’t happen to me often, but when it does, it’s paralyzing.
It was one of the first books I read for my 100 Book Reading Challenge. If I remember correctly, it took me less than two days to read it. I really couldn’t put it down.
While I read, I remember thinking “this book really is life changing.”
I felt similarly after reading Platform, although this time the changed world was the professional one, not the personal one. I couldn’t wait to share the things the book taught me with my students and with you through this blog.
Then fear sat in. How could I capture the honest, thoughtful, simplicity of the book in a way that showed it justice?
I finally decided it’s time to write the review and just put it out there. As I tell my students, “just write.”
Platform was described as a “step-by-step guide to building your own (personal or business) presence.” The description fits. There are many things in the book I already knew, but the basics are balanced with practical advice and new information, which made me consume (not just read) it.
The book’s key concept is breaking through the online clutter or “noise” to make your brand different, relevant and noticeable. To help the reader accomplish this goal, Hyatt offers advice on everything from blogging to social media and preparing a media kit for your brand.
Hyatt’s credibility certainly legitimizes the book. He isn’t just another writer trying to sell you a book about things he purports to understand. He’s a former chairman and CEO of Thomas Nelson Publishers, a best-selling author and his blog, Intentional Leadership, has more than 300,000 subscribers. I read his blog and listen to his podcasts. He knows his stuff. Hyatt has used his knowledge (some of which was learned through funny trial-and-error stories he shares) to build his own platform.
I’m sure this isn’t the last time I will reference Platform on this site. I took a ton of advice from it that I will use in the classroom and on this blog. For now, please take one tip from me. If you are interested (even remotely) in personal and business branding, read this book.