If you could reach more than half of our audience with a single tool, you'd be crazy not to use it, right? Which makes me wonder why college media staffs aren't bear hugging Instagram for being an amazing content promotion tool. More than 50 percent of adults 18-29 reported in 2014 that they used the photo sharing app, according to the Pew … [Read more...]
April Fools’ Editions Reconsidered
It's possible that I'm just a stick in the mud. I doubt it, but I guess it's possible. Regardless of why, I don't like joke April Fools' Day editions of student newspapers. In fact, I don't even like April Fools' Day jokes in the workplace. Maybe it's because I'm not funny. Perhaps I'm just entirely too serious about the collegiate media's … [Read more...]
Streak of Adviser Terminations Continues
It's happened again. You may remember that I wrote back in August about a series of collegiate media adviser terminations. The unfortunate trend continues. Another adviser became victim last week of what appears to be censorship by termination. East Carolina University officials fired Paul Isom on Jan. 4. Isom's termination comes two … [Read more...]