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Course Book Recommendations

Faculty frequently request and share book recommendations for a variety of courses. We all have our favorite books we pull from or require for each of the courses we teach. I decided to document mine here with the idea that you might find value in using them as well.

reading challengeI have organized the books by the course in which I use them. This is not a comprehensive or static list. I will update it as I remember books I love to use in courses and as I add new readings and courses.

If there’s a book I should consider, please let me know in the comments at the bottom of the page. I too love recommendations.

Advertising Campaigns

Advertising Campaign Strategy by Donald Parente

Think Like a Rockstar by Mack Collier

Blogging

31 Days to Build a Better Blog by Darren Rowse

Blog, Inc by Joy Deangdeelert

Platform: Getting Noticed in a Noisy World by Michael Hyatt

Problogger: Secrets for Blogging Yourself to a Six-Figure Income by Darren Rowse

The Associated Press Stylebook

Electronic News Gathering and Writing

Entrepreneurial Journalism by Mark Briggs

Journalism Next by Mark Briggs

The Associated Press Stylebook

Event Planning

Event Planning by Judy Allen

Mass Media Writing

Bird by Bird: Some Instructions on Writing and Life by Anne Lamott

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content by Ann Handley

On Writing by Stephen King

On Writing Well by William Zinsser

Media Ethics

Media Ethics, Issues and Cases by Philip Patterson and Lee Wilkins

Media Law

Mass Media Law by Don Pember and Clay Calvert

The Future of Reputation by Daniel Solove

Media Relations

On Deadline: Managing Media Relations by Carole M. Howard

News Editing

The Art of Editing in the Age of Convergence by Brian Brooks and James Pinson

The Elements of Journalism by Bill Kovach and Tom Rosenstiel

The Associated Press Stylebook

Work Happy: What Great Bosses Know

News Writing and Reporting

Inside Reporting by Tim Harrower

News Writing and Reporting by The Missouri Group

The Associated Press Stylebook

Opinion Writing

The Associated Press Stylebook

Writing Opinion for Impact by Conrad Fink

Principles of Public Relations

How to Win Friends and Influence People by Dale Carnegie

Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich

The Practice of Public Relations by Fraser Seitel

Publication Content, Development and Design

The Newspaper Designer’s Handbook by Tim Harrower

Public Relations Campaigns

Strategic Planning for Public Relations by Ronald Smith

Think Like a Rockstar by Mack Collier

Social Media Marketing and Online Promotion

Platform: Getting Noticed in a Noisy World by Michael Hyatt

Socialnomics by Erik Qualman

The Social Media Bible by Lon Safko

Victims in the Media

Covering Violence by Roger Simpson and William Cote´

Virgin or Vamp by Helen Benedict

 

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Comments

  1. MackCollier says

    June 1, 2013 at 2:11 pm

    Hi Kenna, thanks for including Think Like a Rock Star, lots of great books here!

    Reply
    • profkrg says

      June 2, 2013 at 7:18 pm

      MackCollier You are so welcome. I appreciate the resource.

      Reply

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Prof KRG

Prof KRG aims to create an ongoing educational dialogue among media professionals, students and educators.

Please let me know what resources you need or topics you wish you better understood. If I don't know the information, I'm happy to seek out someone who does.

Contact me via email at kennagriffin@gmail.com.

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About Kenna Griffin

I am a mass communications professor, journalist and collegiate media adviser. I teach classes including those on writing, reporting, media law, media ethics, social media marketing, and public relations. I am married, have two children and live in Oklahoma. More about this site's purpose

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