Faculty frequently request and share book recommendations for a variety of courses. We all have our favorite books we pull from or require for each of the courses we teach. I decided to document mine here with the idea that you might find value in using them as well.
I have organized the books by the course in which I use them. This is not a comprehensive or static list. I will update it as I remember books I love to use in courses and as I add new readings and courses.
If there’s a book I should consider, please let me know in the comments at the bottom of the page. I too love recommendations.
Advertising Campaigns
Advertising Campaign Strategy by Donald Parente
Think Like a Rockstar by Mack Collier
Blogging
31 Days to Build a Better Blog by Darren Rowse
Blog, Inc by Joy Deangdeelert
Platform: Getting Noticed in a Noisy World by Michael Hyatt
Problogger: Secrets for Blogging Yourself to a Six-Figure Income by Darren Rowse
The Associated Press Stylebook
Electronic News Gathering and Writing
Entrepreneurial Journalism by Mark Briggs
Journalism Next by Mark Briggs
The Associated Press Stylebook
Event Planning
Event Planning by Judy Allen
Mass Media Writing
Bird by Bird: Some Instructions on Writing and Life
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
On Writing by Stephen King
On Writing Well by William Zinsser
Media Ethics
Media Ethics, Issues and Cases by Philip Patterson and Lee Wilkins
Media Law
Mass Media Law by Don Pember and Clay Calvert
The Future of Reputation by Daniel Solove
Media Relations
On Deadline: Managing Media Relations by Carole M. Howard
News Editing
The Art of Editing in the Age of Convergence by Brian Brooks and James Pinson
The Elements of Journalism by Bill Kovach and Tom Rosenstiel
The Associated Press Stylebook
Work Happy: What Great Bosses Know
News Writing and Reporting
Inside Reporting by Tim Harrower
News Writing and Reporting by The Missouri Group
The Associated Press Stylebook
Opinion Writing
The Associated Press Stylebook
Writing Opinion for Impact by Conrad Fink
Principles of Public Relations
How to Win Friends and Influence People by Dale Carnegie
Spin Sucks: Communication and Reputation Management in the Digital Age by Gini Dietrich
The Practice of Public Relations by Fraser Seitel
Publication Content, Development and Design
The Newspaper Designer’s Handbook by Tim Harrower
Public Relations Campaigns
Strategic Planning for Public Relations by Ronald Smith
Think Like a Rockstar by Mack Collier
Social Media Marketing and Online Promotion
Platform: Getting Noticed in a Noisy World by Michael Hyatt
The Social Media Bible by Lon Safko
Victims in the Media
Covering Violence by Roger Simpson and William Cote´
Virgin or Vamp by Helen Benedict
Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
Hi Kenna, thanks for including Think Like a Rock Star, lots of great books here!
MackCollier You are so welcome. I appreciate the resource.