We’re all doing this social media thing, but do we really understand what it is or why we’re so interested in it?
The media part of the term is about how we use various mediums or technologies to create and maintain those relationships, while building trust.
Safko posits that social media is a new set of tools that allow us to connect and build relationships. He claims social media is doing what traditional mass media like telephones, advertising and televisions used to do.
I’m not sure I agree with Safko here. It seems disconnected to think that social media is replacing traditional communication tools. Perhaps a better way to consider the role of social media is its ability to add to or supplement existing tools. Social media is another method we can use to communicate.
Let’s Talk Nerdy!
Do you view social media as a replacement or a supplement to more traditional communication methods?