Events, big and small, are an important public relations tactic that take time, focus and, many times, stress to plan. The last thing you want is to plan an event only to have a lackluster response. There are many components of a successful strategic event, but one of the keys to receiving the turnout you desire is event marketing. Here are five … [Read more...]
Writing White Papers to Establish Your Expertise
It seems like everyone either wants to be an expert or thinks they already are. Don't believe me? Just check out Twitter and see how many user's bios proclaim them as an expert in some certain field, real or imaginary. Sadly, many of these people are not experts and may not know much at all about the topic they claim to rule. The technical … [Read more...]
How to Overcome Your Fear of Public Speaking
The fear of public speaking is one of the top 10 most common fears adults share. It's on the list with fear of spiders and heights. I don't know about you, but I'd rather speak to people all day long than come face-to-face with a spider. Just finding a photo to go with this post creeped me out. But maybe that's just me. A lot of professionals … [Read more...]
How to Pitch Stories to Journalists
Public relations practitioners have more methods than ever to deliver messages to their publics. Websites, blogs and an array of social media make it easier for PR pros to communicate directly with their chosen audiences. While these tools are helpful in your communication toolbox, they are additions, not replacements. This means PR pros still … [Read more...]
Westbrook’s Rant Results in Multiple PR Fails
Russell Westbrook is a lot of things—amazing basketball player, excellent fund-raiser, fashion connoisseur—but a media relations master he is not. Westbrook often is standoffish, cocky and just plain rude to the media. A recent interview following the Thunder's 127-115 win against the Golden State Warriors was no exception. Instead of … [Read more...]
Students Love Reading Too
I make no secret of my love of reading. I pretty much tell anyone who will listen. I also write regularly on this site about things I've read or update you on the progress of my goal to read 150 books this year. It's also not surprising that I read a lot of things I want to share with my students or that I think they should read. I decided this … [Read more...]
Why I Adore My Most Popular Post of 2013
The most popular post I wrote in 2013 has continued surprising me every time I review this site's stats. I adore the post, not necessarily because of its contents or even because of the traffic it has generated (although that's fabulous). I love the post because it proves that this site is doing exactly what I set out for it to do. I launched … [Read more...]