Amazon and New York Times executives are in a public debate about an article outlining a poor organizational culture and working conditions at the online retailer. In this week’s case study, I asked students to choose a side. Which organization needs public relations most and what should they do?
Whole Foods recently announced that its cutting 1,500 jobs so it can lower product prices. Current customers love the Whole Foods experience, including the products and customer service. Is the upscale food chain forgetting its market?
Apple seems to be failing its users repeatedly with products like the Apple Watch, Yosemite and iOS9. What, from a public relations standpoint, would you advise them to do at this point to address critics?
Subway can’t catch a break. The Jared scandal was enough to break most companies. Now they’ve received an “F” for antibiotics in their meat. What, from a public relations standpoint, would you advise them to do?
Make sure people attend your organization’s next event by using these simple event marketing tips.
White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with.
Spiders, heights and public speaking? These are people’s most common fears. This post will help you overcome one of them.