If you could reach more than half of our audience with a single tool, you'd be crazy not to use it, right? Which makes me wonder why college media staffs aren't bear hugging Instagram for being an amazing content promotion tool. More than 50 percent of adults 18-29 reported in 2014 that they used the photo sharing app, according to the Pew … [Read more...]
May I Share Your Photo?
Oh, the irony! That was the first thing I thought when I read that Randi Zuckerberg was angry because a family photo she posted to her "friends only" Facebook page was reposted on Twitter. It's ironic, of course, because Zuckerberg's brother, Mark, is the founder of Facebook, a tool we use multiple times a day to willingly share pieces of our … [Read more...]
Understanding Online Photo Use
We shiver at the idea of sitting and flipping through photo albums of vacations and every day moments of minutiae with a distant relative. It's the stereotype watching as someone shows slides of their family vacation. "There we are at the Grand Canyon. Here is little Jon in the nature park. Oh, and it was so funny when Grandma wore her shower … [Read more...]