Instagram can help you reach more than half of your student media audience. Are you using it as well as possible? Here are my tips for using Instagram for student media promotion.
Social media best serves audiences when we use it during the entire reporting process. Here are tips for developing crazy successful content promotion.
While they take time to build, the bonds between news organizations and their audiences will serve both entities for the long term. To use social media to effectively create these bonds, journalists must use them throughout the information gathering and reporting process, not just to promote content after it is developed.