Search Engine Optimization (SEO) is a bit of a mystery to new site marketers. I admittedly blogged for years without considering SEO or why it might be important to allow others to search … [Read more...]
How to Create an RSS Feed Reader
November 27, 2011 By 47 Comments
The death of the RSS Feed has been exaggerated–at least in my world. The first thing I do every morning after I grab my phone to stop that annoying alarm from chiming is check my feed. It’s my … [Read more...]
5 Biggest Mistakes Students Make When Taking Online Courses
November 16, 2011 By 8 Comments
I have taken and taught online courses and have experienced the good, bad and the ugly involved. Online courses are challenging for students and professors because it's easy to put the work aside … [Read more...]
LinkedIn – The Virtual Cocktail Party
November 13, 2011 By 35 Comments
LinkedIn has been labeled by some as a virtual cocktail party. It's a fitting description because most people don't use LinkedIn for the reasons typically assumed. It's assumed that managers use … [Read more...]
Sometimes Truth and Fiction are Pretty Much the Same
November 10, 2011 By 18 Comments
You know the old saying that the truth is stranger than fiction? It seems to be playing out right now. I assigned students in my public relations writing class this lab to write a letter … [Read more...]
Developing a Facebook Marketing Strategy
November 6, 2011 By 41 Comments
More than 80 million people actively use Facebook, with half of them logging on each day, according to the company’s own stats. It makes sense, therefore, that companies should adopt the social … [Read more...]
Pros and Cons of Facebook Marketing
November 6, 2011 By 28 Comments
A magic bullet for attracting customers and maintaining engagement with them doesn't exist. The increase in tools with which to communicate hasn't created such a method either. Instead, social … [Read more...]
Creating a Twitter ‘Follow’ Philosophy
November 1, 2011 By 49 Comments
What can you do in 140 characters? Perhaps a more appropriate question is what can't you do with a brief, targeted message that has the potential of immediate feedback and ongoing engagement. Why … [Read more...]
From Start to Finish Online
October 30, 2011 By Leave a Comment
Below are the slides from my presentation, From Start to Finish Online. I presented the session on the quickest, most effective way to get your student newspaper online at the 90th … [Read more...]
Tips for Conferencing Like a Pro
October 25, 2011 By 4 Comments
Are we there yet? If you're anything like me, you've been saying this for weeks about our upcoming trip to sunny, beautiful Orlando for the annual Associated Collegiate Press and College Media … [Read more...]
