Should Advertisers ‘Rush’ to Flee?

friesApparently Rush Limbaugh is a few fries short of a box.

The conservative radio talk show host has lost more than 40 advertisers (Note: This link has a list of them.) since his diatribe earlier this month.

For those of you who missed it, Limbaugh called a Georgetown law student who testified before Congress in favor of insurance plans covering birth control a “slut” and a “prostitute.” He later apologized, but not before companies began pulling their advertising.

Interestingly, the original show is missing from Limbaugh’s website, although his other shows are there. I’m not the only one who noticed the missing episode.

Students in my media law and ethics class were charged with answering the following question: “Should companies pull their advertising from Rush Limbaugh’s show, following his criticism of Georgetown student Sandra Fluke?

The majority of the class said advertisers should remove themselves from the radio show. However, they acknowledged that the decision was more about principle than actually harming Limbaugh’s pocketbook. The most commonly discussed article was from the LA Times where Limbaugh equated the lost advertisers to “losing a couple of French Fries.”

Limbaugh also refused to allow the return of one long-term advertiser who quit the show immediately following his remarks.

Let’s Talk Nerdy!

What do you think? Should companies pull their advertising from Limbaugh’s show? Is the loss of advertising really as noteworthy as media make it seem?