“You are not talking to reporters. You are sending messages to the American public through reporters,” Colin Powell.
This quote from Gen. Powell puts public relations and journalism into context for me.
As a public relations practitioner, your job is to communicate messages to the public, using the media as one method for accomplishing that task.
As media, our job is to give the people the information they need to make informed, democratic decisions.
If you consider these jobs in this context, it is apparent that both are service oriented. More ethical and professional communication will occur if all parties focus on those who they serve—not just subscribers or the business entity represented, but the public as a unit.