Podcasting Resurrected: Are Podcasts an Effective Form of Business Communication?

I think podcast can be effective, but it is very time consuming. I do not think I will take the time out to communicate that way. I can easily listen to things that way, but to communicate with someone and hold a conversation I do not think will work.

I think podcasts can be a very effective form of communication. I listen to Grammar Girl when I'm driving and I always make sure to listen to NPR's Wait, Wait Don't Tell Me podcast (even though it is broadcast on the radio). I also listen to This American Life, which is incredibly interesting. Podcasts are an effective form of communication for many reasons. Some people absorb knowledge better when they hear it than when they see it. Additionally, you can drive or do something else while listening to a podcast. Businesses using podcasts to market or explain their innovations can be very useful. Podcasts are convenient and very easy to make.

I think that podcasts are effective form of business communication. I think it is a different approach for business communication compared to reading content or having to sit through and watch a video. It is easy for a company to create an audio file and send it out to employees and customers. Businesses could use podcasts to market products or just send out important information. I don’t listen to podcasts much, but I thought it was interesting to read how many people subscribe to podcasts. I believe it is very convenient since you can listen to podcasts anywhere. Also, there are all different types of content available to download.

I think podcasts are an effective form of business communication. You can find a podcasts on pretty much any subject and it's a great way to pass time and learn a lot about a topic you are interested in while you travel.

Haha funny I just listened to a podcast on Espn for fantasy football right before reading this article. I do agree it is very effective form of business communication. And for peoples free time like sports or the news or an advantage on beating your friends in fantasy football. And is a great way to learn on topics that you do not know that much about.

I feel that podcasts could be a very effective tool in the workplace for companies to communicate with their employees. The goal being to reach a different audience and seem more personal than a blanket email sent to the entire company. It is an engaging way to communicate, but to me it seems like radio vs. television. Radio is great while in the car and at the gym but I would much rather watch a video than just listen to someone speak. I think podcasts had a large rise when they first were introduced into the market but seem to have plateaued. The people who listen to them continue to but there is a demographic that podcasts are not reaching that video is. One way I thought podcasts would be useful for a business is at a business conference. Not every employee is able to attend, but if the keynote speaker's speech was put into a podcast then the entire company would be able to listen to it, although I would still much rather watch a video of the keynote speaker. I think podcasts are important, but I do not feel like it is the most effective way to communicate to a large group of people. That being said, it is still something a business should offer for those people who enjoy listening to them.

Podcasts are a wonderfully engaging form of business communication. Personally, I used to listened to two podcasts on a somewhat regular basis- one about Disneyworld, and Car Talk (from NPR). Both were actually done by business owners, but not as direct promotion for their businesses. On one, the business was heavily mentioned- and I definitely developed positive thoughts towards that business. On the other, I was so enamored with the advice that I researched the business that they owned- too bad it's based in Cambridge, or I'd be there in a heartbeat!

But, i also think you need to know your product or service and know if it would benefit from podcasting. Personally, I don't think podcasting would work at my job. I'm in theatre, and theatre performance is inherently visual. I don't think it would benefit from a podcast as much as other things might. But, this is different for other products or circumstances.

I believe Podcasts are an effective form of business communication. I agree with the article about the 7 benefits of podcasting and I believe for the most part they were all saying the same thing. To extend your reach, and expose your business or product to consumers who might not normally hear about it through other mediums. I believe a key to success in a field like business is exposure. The more people that are exposed to your product, the more people will like it and not like it. Either way you should focus on the positives there and that means more people will like it! So why not podcast? I don't see any reason not to.

They absolutely are an effective form of business communication! I have heard of podcast and one time I used it on iTunes for a music download because it was free haha but I don’t know too much about it. From the references that you posted as your favorite and what I have read about them it seems to get a message out that is more personal. As we talked about with corporate blogging personal gains trust which gains your customer!

http://www.podcastproduction.eu/archives/24-Podcasting-is-a-revolution-for-business-communications.html

After looking at this website I was much more informed about what it is and how it can be used!

I do think podcast are an effective form of business communication. As Lisa mentioned in her article, 7 Benefits of Podcasting for Your Business, the voice can express emotions more clearly than with written words only. Podcasting can help the company’s consumers feel more up to date and connected to the products, and the company itself. I like the idea of being creative with your podcast. I think having a script to look at, and a little music in the intro can help to keep the listener tuned into your podcast. For any business, I think it is more important, now than ever, to stay in touch with customers. With so many media avenues to engage in, business owners can really make the most of online promotion, and use it to their advantage if they put in true effort.

I firmly believe that podcasts are useful, both for business and pleasure. I don't listen to many podcasts, but I definitely use ESPN's and Apple's; they are very resourceful tools to get caught up in what's going on.

I listen to Pat's on SmartPassiveIncome.com and also Chris' MakeMoneyontheInternet.com on niche site marketing topics.

This article is spot on!

Podcasting can be a really good business or business driver. It can be the vehicle that positions you as the expert in your niche when market right.

If at all possible provide transcripts of your podcast on your blog. Podcast transcription helps podcasters to – monetize, reach wider audience (hearing impaired and other readers), SEO and article marketing, guest posting, ebook publication, etc to name a few!