This guest post was written by my friend, Steven Chappell. Steven is the student media specialist at Simpson College and an active member of College Media Association, where we met. You can find … [Read more...]
Nerd Note: Punctuation and Emoticons
March 13, 2012 By 9 Comments
Something has bothered me for a long time. I'm sure it doesn't bug anyone but word nerds, but, since you're reading this blog, I'm assuming that you question it as well. Do you use other … [Read more...]
6 Steps for Drafting a Social Media Policy
January 25, 2012 By 24 Comments
You may have read that I recently reconsidered my stance on technology use in the classroom. I am encouraging students to live tweet my classes for the first time this semester. The effort is meant to … [Read more...]
My ‘Controversial’ Decision in Looking Back at 2011
January 2, 2012 By 13 Comments
I did something a little bit controversial during the holiday season. Ok, maybe not controversial, but at least a bit unusual in my world. I put my "in-real-life" friends before my digital ones. … [Read more...]
Demystifying SEO
December 4, 2011 By 32 Comments
Search Engine Optimization (SEO) is a bit of a mystery to new site marketers. I admittedly blogged for years without considering SEO or why it might be important to allow others to search … [Read more...]
How to Create an RSS Feed Reader
November 27, 2011 By 47 Comments
The death of the RSS Feed has been exaggerated–at least in my world. The first thing I do every morning after I grab my phone to stop that annoying alarm from chiming is check my feed. It’s my … [Read more...]
Blog Worth Reading: We Are Journalists
November 23, 2011 By 19 Comments
Do you ever see something like a new product or service, smack your palm against your face and say "Why didn't I think of that?" That's how I felt when I saw the new Tumblr blog, We Are … [Read more...]
LinkedIn – The Virtual Cocktail Party
November 13, 2011 By 35 Comments
LinkedIn has been labeled by some as a virtual cocktail party. It's a fitting description because most people don't use LinkedIn for the reasons typically assumed. It's assumed that managers use … [Read more...]
Sometimes Truth and Fiction are Pretty Much the Same
November 10, 2011 By 18 Comments
You know the old saying that the truth is stranger than fiction? It seems to be playing out right now. I assigned students in my public relations writing class this lab to write a letter … [Read more...]
Developing a Facebook Marketing Strategy
November 6, 2011 By 41 Comments
More than 80 million people actively use Facebook, with half of them logging on each day, according to the company’s own stats. It makes sense, therefore, that companies should adopt the social … [Read more...]
